Kyle M.K. is a brand loyalty consultant & best-selling author who has revolutionized the way businesses interact with and design for their customers and employees alike. While working with and studying industry-leading companies like Apple, Disney, The Ritz-Carlton, and Starbucks, he observed the extraordinary potential of what he has dubbed The Economics of Emotion. As a consultant, he introduced those same principles into the business world at large, with successful applications in hospitality, product development, entertainment, and retail. Kyle and his wife currently live in Austin, Texas.